Facebook along with other local organizations is helping women entrepreneurs get funds, training, and resources to expand their businesses. As mentioned by Beth Ann Lim, head of Community Affairs at Facebook, Asia Pacific “We are helping women get digital skill training and network community building that will be beneficial for their businesses.”
She added “It has become easier for women entrepreneurs to play an effective role in their families and communities because of digital technologies. Although, women are still pushed behind because of a lack of resources and networks. With this initiative, we aim to help Pakistani women gain access to workshops and online learning tools. Across the Asia Pacific, they have successes to train 130000 women in digital skills through their Business’ program.
She further stated “we came up with this plan as small and medium businesses play a very important role for society to prosper. Our goal is to aid women entrepreneurs who face problems in starting their business. Despite being part of a marginalized community around the world, women lack access to resources, finances, and mentorship. This initiative was started in the Asia Pacific but now is running in 21 countries. We have upskilled 120000 women online and in-person”. This program was started in Pakistan last year with Punjab Board of Information Technology (PBIT).
She mentioned “we will continue to build partnerships as our goal is to train 20,000 women by 2021. We have collaborated with PBIT and WCCI as these organizations share the same vision as ours. We have also extended our program to business students now.
According to survey ¾, women think that social media plays a beneficial role in business growth, but they are unaware of the usage of social media tools, therefore this program will help them prosper.