We all eat as humans and never think about the background effects. One of the most common phenomena in places with large amounts of food is the food waste. These amounts of food are mainly found at buffets or large events with catering. Humans tend to pile large amounts of food on their plates even if they don’t plant to eat it, which eventually turns to food waste.
This has inspired the creation of food waste campaigns, which is a very cost-effective method. However, a study in the University of Illinois has showed that these campaigns are actually not as effective as people think they are. Through her study, Brenna Ellison, a professor of agricultural and consumer economics at Illinois, has found that effects from the campaign are not significant enough to solve the problem.
She commented on her study and results stating, “Food waste can be difficult to combat in all-you-care-to-eat settings like buffets and dining halls. Education campaigns can be a low-cost way to make consumers aware of food waste, but they may have smaller impacts on waste behavior. For greater waste reduction, education campaigns may need to be combined with environmental changes such as removing the flat-fee pricing structure or pre-portioning food items.”
This inspired her to start creating more efficient campaigns which included activities and different methods of introducing the idea and impacting the community to actually cause a change.