A Study Revealed That Food Waste Campaigns Are Not Effective As We Wish They Would Be


We all eat as humans and never think about the background effects. One of the most common phenomena in places with large amounts of food is the food waste. These amounts of food are mainly found at buffets or large events with catering. Humans tend to pile large amounts of food on their plates even if they don’t plant to eat it, which eventually turns to food waste.

This has inspired the creation of food waste campaigns, which is a very cost-effective method. However, a study in the University of Illinois has showed that these campaigns are actually not as effective as people think they are. Through her study, Brenna Ellison, a professor of agricultural and consumer economics at Illinois, has found that effects from the campaign are not significant enough to solve the problem.

She commented on her study and results stating, “Food waste can be difficult to combat in all-you-care-to-eat settings like buffets and dining halls. Education campaigns can be a low-cost way to make consumers aware of food waste, but they may have smaller impacts on waste behavior. For greater waste reduction, education campaigns may need to be combined with environmental changes such as removing the flat-fee pricing structure or pre-portioning food items.”

This inspired her to start creating more efficient campaigns which included activities and different methods of introducing the idea and impacting the community to actually cause a change.


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The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”