On December 3, Donald Trump is heading to London for a NATO summit. He has already personally intervened in the election.
Since the campaign began, many of Johnson’s opposition members–especially the main Labor Party–have used Trump as a tool.
The argument is that Johnson’s willingness to sell parts of the cherished National Health Service to American companies is such a hell-bent on Brexit and the diplomatic Trophy for a business deal with the US.
Even a quick look at Labor’s feeds on social media reveals videos and articles saying Johnson is trying to make an agreement that could move £ 500 million a week from the NHS to big pharmaceutical goods companies.
The assertion itself is false. Johnson is a guy who has just reached an agreement with Europe and seems to have progressed dramatically toward a friendly relationship with the EU. For everyone with access to a computer, the amount of £ 500 million is easy to separate. And Johnson has insisted repeatedly that in no trade deal with the USA the NHS will be on the table.
The polls for the NHS are motivating the labor force to do more than just pound the Prime Minister. Labor leader Jeremy Corbyn has a confusing policy for Brexit and doesn’t handle his plans well.
The Scottish Nationalists are another party using Trump as a weapon. Another referendum on Scottish independence is the primary objective of the anti-Brexit SNP. They say vote SNP is the only way that Scotland’s future–not those of Boris Johnson, Trump, and Farage–is placed in Scotland.
A study of paid-for Facebook ads by Labor and other organizations opposing Johnson shows the perceived efficacy of using Trump as an attack line.
Paid advertisements are commonly used to reach specific voter demographics as part of a micro-target campaign. It makes sense for laborers, who need to gain traditional Labor supporters who voted to leave the EU in 2016, to use that strategy to get this NHS message across.