IRAN’s Tough Hardware market


According to the recent survey, the computer hardware manufacturing companies faced major decline in the sales of hardware. This phenomenon happened few months back when computer Trade Organisation of Tehran province showed the increase in price led to the decline in sales. Due to the generation of less revenue from the computer hardware manufacture decided to increase the price by 40% which somehow related to the decrease in price and in the accounts of manufacturers. Experts indicated this phenomenon to be a very serious dilemma in the ICT market as people in Iran or already preferring the international hardware products. Iran’s government policy towards currency has been changed which resulted in fluctuations in the market the new trading rules and regulations have led to the market drop and certain catastrophic consequences are faced by companies that suggest the company shutting down due to low profit or loss. The companies are Shutting resulting in mass unemployment of dozens of workers. Iran has been ranked 39th for producing Industrial Products. After discussion and various researches, the government has reduced of electronic hardware which made people afford them very easily. Pricing of locally made cars in Iran has been a continuous issue over the past years. The pricing in Iran sets of different vehicles or hardware is structured in a certain way which makes people unable to buy. Iran’s hardware manufacturing industry has suffered several ups and downs in recent years.  When the market of Iran opened for international companies within the span of 5 years the captured most of the hardware market. However, the government is repositioning hardware so people could find encouragement and they could prefer them over International products.



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The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”