Social media has gained a lot of visibility and attraction because of the latest trends and the exciting features which technology has been adding to the online platform on a day-to-day basis. The way social media keeps rising on every occasion, and the scenario is increasing, omitting all the Vibes, and social media is aiming to deliver nearly perfect undesirable quality to every surfer. Statistics also show that the social media user base as of the Year 2019 is estimated to be increased by 2.77 billion and artificial intelligence needs to be properly applied keeping the entire focus on current business need as the rising population and the rising social media base is giving a lot of opportunities for the business online which in turn is making the economy digitalized. As social media users, there is a growing need for every business to process the unstructured data efficiently and artificial intelligence is providing the exact solution to solve that and similarly artificial intelligence work in understanding the human behavior on the three most popular social networking sites which we know, Twitter, Facebook, and Instagram. The social media platforms are a hoot and are a major source of earning revenue for businesses. Artificial intelligence in every platform is building a high base on learning about the behavior of its user base. Be it deep learning or the deep text technique or even face recognition, which has gained a lot of attention these days, these techniques and these nutrients are gaining a huge response. The tweet recommendations for image cropping tools that are filled with shortcuts of technologies are not lagging behind. Social media, on the other hand, has been a great distraction and disappointment for some people, but artificial intelligence on securing those peoples interest and solving the crimes and detecting the right user to be able to surf on the internet has been great learning.