Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May 1, 2019.
The partnership unites each brand’s distinct point-of-view, combined with their joint years of expertise. Southern Tide, known by fans as an experiential coastal brand dressing men, women and youth for all their aquatic adventures by, on and into water, brings their classic coastal aesthetic; while Reyn Spooner’s refined use of prints are a hallmark of the collection. Appealing to the adventuresome spirit, Southern Tide carefully utilized some of Reyn Spooner’s notable prints, while adding their own colors, top-selling fabrics, and renowned fits.
The Southern Tide x Reyn Spooner collection was a long time in the making. “The first time I met Reyn McCullough over 30 years ago, I was taken with his warm inviting manner and inspired by his products and story. Today CEO Lynne Koplinand Creative Director Doug Burkman have taken the brand’s legacy and continue to evolve the Aloha shirt and the brand’s offerings.” says Southern Tide CEO, Christopher Heyn. He goes on to say, “Southern Tide’s roots may be southern, but we will go anywhere, like the Hawaiian coast, to experience new adventures and meet new people. The South is a state of mind not a destination.”
“We are thrilled to be partnering with Southern Tide. Southern Tide has a youthful vibe and an adventurous spirit. I am excited to combine our iconic prints with their performance technology to embrace a new generation of customers from coast-to-coast,” shared Reyn Spooner CEO, Lynne Koplin.
As the popularity of activewear and outdoor performance apparel has steadily increased in recent years, so have both brands’ footprint in the space. Southern Tide’s Intercoastal collection – which boasts quick-dry technology and UV protection, is now a staple of the brand’s DNA.