Southern Tide and Reyn Spooner Partner on Men’s Intercoastal Collection ensures the collaboration: Merging two of the best lifestyle brands


Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May 1, 2019.

The partnership unites each brand’s distinct point-of-view, combined with their joint years of expertise. Southern Tide, known by fans as an experiential coastal brand dressing men, women and youth for all their aquatic adventures by, on and into water, brings their classic coastal aesthetic; while Reyn Spooner’s refined use of prints are a hallmark of the collection.  Appealing to the adventuresome spirit, Southern Tide carefully utilized some of Reyn Spooner’s notable prints, while adding their own colors, top-selling fabrics, and renowned fits.

The Southern Tide x Reyn Spooner collection was a long time in the making. “The first time I met Reyn McCullough over 30 years ago, I was taken with his warm inviting manner and inspired by his products and story. Today CEO Lynne Koplinand Creative Director Doug Burkman have taken the brand’s legacy and continue to evolve the Aloha shirt and the brand’s offerings.” says Southern Tide CEO, Christopher Heyn. He goes on to say, “Southern Tide’s roots may be southern, but we will go anywhere, like the Hawaiian coast, to experience new adventures and meet new people. The South is a state of mind not a destination.”

“We are thrilled to be partnering with Southern Tide. Southern Tide has a youthful vibe and an adventurous spirit. I am excited to combine our iconic prints with their performance technology to embrace a new generation of customers from coast-to-coast,” shared Reyn Spooner CEO, Lynne Koplin.

As the popularity of activewear and outdoor performance apparel has steadily increased in recent years, so have both brands’ footprint in the space. Southern Tide’s Intercoastal collection – which boasts quick-dry technology and UV protection, is now a staple of the brand’s DNA.

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The winner of the title Mr. Pune 2009, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called ResearchNReports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Market Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and Researchmoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. Research Moz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”