The CAGR of Digital Marketing Software Market is Estimated to grow at 15.94% over the forecast years (2019 – 2027), Owing to Growing Adoption of this software by E-Commerce and Retail Industry: says Absolute Markets Insights.


The CAGR of Digital Marketing Software Market is Estimated to grow at 15.94% over the forecast years (2019 – 2027), Owing to Growing Adoption of this software by E-Commerce and Retail Industry: says Absolute Markets Insights.

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising among others.

Digital marketing software enables consumers to access any information they want, at any moment, and any desired location. Digital marketing manages website traffic to help measure the exact number visitors to a website. Digital marketing software also helps to improve content performance and generate traffic to measure the number of page viewers, their location, and contact details. These operations can be done by using digital analytics software such as HubSpot, Marketo, Vocus, Yesware, and Sailthru, among others. For example, Marketo deals with tools used in marketing automation, lead generation, social media marketing, sales management, and analytics.

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Increasing presence of social media and social advertising and growing dependence on internet and broadband connection are responsible for driving growth of the Digital Marketing Software Market .

Growing adoption of mobile phones is increasing the scope for mobile advertising, in turn expected to drive growth of the Digital Marketing Software Market for digital marketing software in the near future. Growing requirement for services on demand at anytime and anywhere, mobile advertising is very powerful tool for effective communication to grab attention of consumers at an appropriate time when they would most likely be ready to buy the product. This in turn, helps increase sales and traffic. For instance, according to Coherent Market Insights’ Analysis, as of 2017, over 55% of traffic on LinkedIn is estimated to be generated using mobile phones and over 80% of revenue on Twitter is generated through mobile advertising. Mobile advertising consists of SMS & MMS advertising, mobile web, mobile video & television, and several online advertising channels, which are increasingly being used, in turn boosting market growth.

“Digital marketing software offers an array of pay-per-click (PPC) campaign management features designed specifically for online retailers and brands. These features allow marketers to optimize bids, discover new keywords and track conversions. These key operations are increasingly making more and more online and offline retailers adopt digital marketing software. This trend is a key factor pushing the digital marketing software market towards growth.”

This research study aims at providing the reader with quantitative and qualitative analysis of the global digital marketing software market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further, across all the major countries. The supply side analysis covers the prominent players and their regional and global presence and key business strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East, Africa, and Latin America.

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The primary market participants in digital marketing software market include ActiveTrail, Act-On Software, ActiveCampaign, Adobe, GetResponse, Hatchbuck, Hubspot, IBM Corporation, Infusionsoft, Marketo, Markodojo, Microsoft, Oracle,, SAP SE, SAS Institute Inc., SHARPSPRING and Sizmek, Inc. amongst several others.

Digital Marketing Software Market :

By Type

  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising

By Service

  • Professional Service
  • Support and Maintenance
  • System Integration
  • Testing and Optimization
  • Training and Education
  • Managed Service

By Deployment Type

  • On-Premises
  • Cloud-based

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Industry

  • Banking, Financial Services and Insurance (BFSI)
  • Transportation and Logistics
  • Retail and E-Commerce
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
  • Real Estate
  • Others (Energy and Utilities, Government etc.)

By Geography

  • North America
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
  • Denmark
  • Finland
  • Iceland
  • Sweden
  • Norway
  • Benelux Union
  • Belgium
  • The Netherlands
  • Luxembourg
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • Rest of Southeast Asia
  • Rest of Asia Pacific
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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Contact Name: Shreyas Tanna




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